Pricing Models for Campaign & Election tech Products:

Pricing
Believe it: a professionally-designed CMS-driven website can be affordable. At Techspeed, we're committed to making these services possible for statewide, legislative, and local candidates. While the rule-of-thumb is 3-5% of your campaign budget, we've always come in way under that.

Every project gets an original quote, so we can't give you a price here. Pricing is based on the size of the campaign (because that drives traffic, which drives our hosting cost), the amount of consulting we anticipate doing, some up-front costs (like setup and design), and a monthly fee for maintenance.

We'll work with you to figure out which of our services make sense for your campaign and then provide a quote. One rock-solid commitment: we never bill over our quote. Period. If you suggest something that changes the project scope, we'll ask you to approve a new quote. No surprises.

 Pricing Models for Review:

eBuild :
eBuild allows you to create a beautiful, powerful, and easy-to-maintain website using the unique technology we developed to build powerful media impact.

eBuild is designed to meet the needs of publishers who want to focus on content, not technology:
• HTML-free publishing. You do not need to know any HTML to create and maintain an outstanding Web site. If you can use Microsoft Word, you can master eBuild.
• Server-based content management. All of your content - and your images - are stored on our server. This lets you work from any computer without having to worry about where your files are stored. It also lets multiple editors work on the site at the same time, all under your control.
• Instantaneous news publishing on your Web site. You can update the news section of your Web site instantaneously, so your content is always up-to-the-minute.
• Daily news publishing via e-mail. You can send each day's news to your subscribers via e-mail. This is the most powerful way to reach a large audience, because only a small part of your audience will visit your site each day.
• Powerful e-mail newsletter formatting. You can send your newsletter in simple text or fancy HTML, according to the preferences of each subscriber.
• Newsletter advertising insertions. Newsletter ads are the hottest trend in Internet marketing, and you can profit by inserting ads between your news items.
• Cold Fusion "plug-ins". eBuild is written in Cold Fusion, the most advanced and flexibly programming environment on the Internet. There are hundreds of independently-developed turn-key programs that can be "plugged in" to your eBuild site to add depth and "stickiness" to your site. Tell us what you need, and we'll try to find a turn-key system that is ready to use today. And if we can't find it, we can develop it for you.

 eSpeed:
ur advanced turn-key package gives you great design, sophisticated content management, and powerful e-mail relationship building tools.

Our eSpeed platform includes all the features of the best we offer plus:

• Professionally designed custom graphics.
• Two-level menu system so that second-level pages can lead to multiple third-level pages.
• Front page scroll bar to highlight the latest news and upcoming events.
• A page with pointers to relevant news clippings.
• Complete site search facility.
• More extensive back-end database management functions, such as the ability to set the questions that new subscribers will be asked.
• The ability to publish newsletters only to segments of your newsletter subscription list.
• The capability of offering newsletters both in plain text and HTML according to the preferences of your subscribers.
• Automated subscription/unsubscription processing with instructions at the foot of each message you send out.

As with all our platform products, you get an administrative interface with which you can manage the site's content and data, and you may create an unlimited number of site sections and pages.

 eCustom:
Our eCustom sites are innovative and original, for when you need to be aggressive with your Internet campaigning. eCustom sites are built using the powerful Cold Fusion programming environment, which allows use of Java, Flash, and other sophisticated tools. eCustom sites are available depending on your unique requirements.
These sites are built to your precise specifications and can include such features as:

• Online polls
• An electronic postcard feature so visitors can invite their friends to visit your site.
• Audio and video segments.
• Animated introductions.
• Multimedia presentation of your candidate's biography.
• Online voter registration and/or absentee ballot request forms.
• An online discussion section open only to registered site users.
• An interactive "Ask the Candidate" question-and-answer feature.

 eList Call for Quote:
E-mail is the most powerful political tool ever invented. Compare e-mail with direct mail, telemarketing, or broadcast advertising, and you'll see what we mean!
Here are some of the sources we can put at your disposal to generate new names, all permission-based:

• Republican Activists: eCampaign Manager has the largest national network of Republican activists, with over 80,000 subscribers. We can target this list by zip code to find the most dedicated Republican activists in your area. And we'll even send a personal endorsement on your behalf! We can also target national organizations and publications, including liberals, environmentalists and feminists, which have total lists in the millions.

• Your Supporters: You already have a mailing list of past supporters. We can find opt-in e-mail addresses for approximately 25% of those names. You can use this list for fundraising, volunteer recruitment, and anything else you need!

• Donor Prospects: If you have mailing lists of donor prospects, we can find opt-in e-mail addresses for these individuals as well. You can get these lists from supporting candidates and organizations, or from list brokers. Once again, we will match approximately 25% of these names, and you can use this list for fundraising, volunteer recruitment, and anything else you need!

• Targeted Voters: If you have mailing lists of targeted voters, we can find opt-in e-mail addresses for these individuals as well. You can get voter lists from your Board of Elections, Republican Party officials, other candidates, and voter list vendors. You can usually target by geography, party, gender, age, ethnicity, and voting history (such as prime voters, general election regulars, and infrequent voters).

These are some of the reasons to use targeted opt-in e-mail:
• E-mail is inexpensive. Once you build your e-mail list, you can use it as often as you like, for practically no cost.
• E-mail is fast. When something important happens in your campaign, you can get the word out immediately.
• E-mail is easy. Just type a message and press send. What could be easier?
• E-mail is preferred. Most voters hate political telemarketing and junk mail, and would much rather receive opt-in e-mail from a candidate they support.
• E-mail is interactive. Your recipients can take action immediately, including making a contribution or signing up to volunteer.
• E-mail is viral. Your recipients can forward your messages to all of their friends.
• E-mail is sophisticated. You can get fancy with HTML e-mails that look like Web pages, or even send streaming audio and video messages.

eList costs $X for every opt-in e-mail address we deliver, with a minimum order of 5,000. Compare that to the cost of direct mail - you'll quickly make your $X investment back on the savings from 2 First Class letters, or 4 bulk mail letters.

And after a few mailings, there's an excellent chance you'll convert the recipient into a volunteer and a donor. You simply can't get this kind of response from direct mail, telephone, or broadcast advertising.

eContact:
Does your Internet campaign strategy begin - and end - with your Web site?
Then you are missing the true power of the Internet - e-mail.

Most people will visit your Web site only once. But e-mail allows you to establish an ongoing relationship, which will quickly produce results that count - in time, money, and votes.

• Time: Your Internet supporters will give you their time. They will participate in your events, help you spread your message to their friends, call talk shows, work in your headquarters, and other specific tasks that you need.
• Money: Your Internet supporters will contribute money. In fact, Internet donors give nearly twice as much as direct mail donors, both because they are more affluent and because credit card giving is less "painful."
• Votes: Your Internet supporters will vote for you. They will feel a "personal" connection to the campaign, because they have had an ongoing relationship. If needed, you can help them register and vote by absentee ballot. As Election Day approaches, you can send numerous GOTV reminders. And they can forward these reminders to their friends, creating a "multiplier effect."
Until now, there was no way to conduct a large-scale voter contact program using e-mail. That is why eCampaign Manager has developed eContact, a tool for Internet-enabled voter contact that is designed to pay for itself through increased contributions.